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Inspiring Digital Marketing Campaign 2021
Recently, due to the strict precautionary measures taken by the governments of
the world due to the Corona pandemic - governments in many countries imposed a
total or partial closure of schools, educational facilities, clubs, and
recreational activities for children, adult, and various groups of ages – under
the name (BE SAFE - STAY AT HOME)
As a result of this systematic detention for long periods in the presence of a general phenomenon for this group of society, which led to a loss of passion, dwindling learning skills, and a lack of basic social skills, societies started to notice that this age groups broke the precautionary measures
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| Copy right photo source www.lego.com |
Therefore, many companies have turned to the field of
participating in community services to preserve the community (customers),
including the Danish company LEGO, which began more than 30 years ago to
provide services and entertainment products for this age group and launched the
first Digital marketing campaign under the slogan
LEGO (Rebuild the world)
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| Copy right photo source www.lego.com |
The campaign aims to spread awareness to broadcast innovative technological ideas and educational skills for teachers, learners, and children of different ages, using the company’s products of prop games to break the barrier of total or partial closure around the world.
The company used more than one way to spread the idea of
the campaign,
led by Digital Marketing as we can follow in below:
1. Using different
social media platforms. Facebook – Instagram – Pinterest.
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| Copy right photo source www.insider.com |
2. Children’s participation with their families by communicating with a specialized company online team through the company’s official website www.lego.com
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| Copy right photo source www.lego.com |
3. Sending
notifications & updates lists and communicate directly with the latest
product updates by sharing the “Email Subscription”
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| Copy right photo source www.lego.com |
4. Establishing celebrations in European capitals and famous capitals around the world for the participation of children and their families, while taking full health precautions.
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| Copy right photo source www.lego.com |
5. Creative ideas that motivate children to realize the world, absorb colors, and fix different objects and formations while staying home.
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| Copy right photo source www.lego.com |
6. Develop Using technology to present new educational ideas through the means of coding, advanced robotics systems, STEAM Projects and tablet Lego Education WEDO 0.2 core set
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| Copy right photo source www.lego.com |
In the End, it is necessary to show strong and comparative admiration for the success of the e-marketing campaign of LEGO, as the number of viewers of the campaign’s video reached nearly 11 million views in a short period in 2021 to push for technological solutions to develop a generation of children psychologically, mentally and socially and depend on communication with Customers through new ways and opening channels of communication with customers with creative ideas.
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| Copy right photo source www.lego.com |
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